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Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA) is an undergraduate degree designed to provide students with a comprehensive understanding of business principles and practices. Here’s an overview of what you can typically expect from a BBA program:

Core Subjects

  1. Management Principles: Introduction to management theories and practices.
  2. Marketing: Fundamentals of marketing strategies, consumer behavior, and market research.
  3. Finance: Basics of financial management, investment analysis, and accounting principles.
  4. Economics: Understanding micro and macroeconomic concepts.
  5. Operations Management: Overview of production and operations processes.
  6. Human Resource Management: Principles of managing personnel and organizational behavior.
  7. Business Law: Introduction to legal principles affecting businesses.
  8. Strategic Management: Planning and executing business strategies.

 

Eligibility Criteria

Ø  Completion of higher secondary education (10+2) from a recognized board.

Ø  A minimum percentage (usually around 45% or higher) is required.

 

Scope of the Course

  1. The scope of a Bachelor of Business Administration (BBA) course is broad and can lead to various opportunities in the business and management fields. Here are some key areas where BBA graduates can find opportunities:

    Corporate Sector:

    Entry-level positions in companies across sectors such as finance, marketing, operations, and human resources.

     

    Entrepreneurship:

    Equips graduates with the skills needed to start and manage their own businesses.

    Sales and Marketing:

    Roles in sales, marketing management, brand management and digital marketing.

    Finance:

    Opportunities in banking, investment analysis, financial planning, and                        accounting.

    Consulting:

    Business consulting roles that involve advising companies on strategies and operations.

    Human Resources:

    Positions in recruitment, training, and organizational development.

    Operations Management:

    Roles focused on supply chain management, production, and quality                         control.

    Further Studies:

    Pursuing a Master of Business Administration (MBA) or other specialized                 postgraduate courses.

    Government Jobs:

    Opportunities in public sector enterprises and administrative roles.

    International Business:

    Careers in export-import management, international marketing, and global business development. The
    versatility of a BBA degree allows graduates to adapt to various roles and
    industries, making it a valuable credential in the job market.

 

Out-come Competency  

The outcomes of completing a Bachelor of Business Administration (BBA) course can be quite significant and varied. Here are some key outcomes you can expect:

Knowledge and Skills

  1. Business Acumen: Understanding of fundamental business concepts, practices, and frameworks.
  2. Management Skills: Ability to manage teams, projects, and resources effectively.
  3. Analytical Skills: Proficiency in analyzing data and making informed decisions.
  4. Financial Literacy: Knowledge of financial principles, budgeting, and accounting practices.
  5. Marketing Insights: Understanding of marketing strategies and consumer behavior.

Career Opportunities

  1. Diverse Job Roles: Graduates can pursue various roles in marketing, finance, human resources, operations, and consulting.
  2. Entrepreneurship: Skills to start and manage a business venture.

Professional Development

  1. Networking Opportunities: Connections with industry professionals through internships, workshops, and seminars.
  2. Skill Enhancement: Development of soft skills like communication, leadership, and teamwork.

Further Education

Pathway to Advanced Studies: Foundation for pursuing an MBA or other specialized master’s degrees.

Practical Experience

Internships: Hands-on experience that enhances employability and understanding of real-world business operations.

Global Perspective

Understanding of International Business:
Exposure to global business practices and cultural diversity.

         Lifelong
Learning

Adaptability: Preparedness for
continuous learning and professional growth in a dynamic business environment.

Overall, a BBA equips graduates with a comprehensive skill set and knowledge base that prepares them for a successful career in various fields of business

 

BBA - Course Curriculum

Year – 1

Semester – 1

Semester – 2

Name of the paper

Credit

Name of the paper

Credit

Principles and Practices of Management

5

Business Organization and Management

4

Micro-Economics

4

Financial Management- 1 (Financial Accounting)

4

 

Macro-Economics

4

Human resource management – 1 (Organizational Behaviour)

5

Information Technology in Management- 1(office productivity suites)

4

Business Mathematics and Statistics- 1

(Mathematical Economics)

4

Marketing Management- 1 (Marketing and Sales)

6

Information Technology in Management- 1 (Management Information System)

4

Communicative English

4

Business English

4

Lab 104

1

Lab 204

1

Year – 2

Semester – 3

Semester – 4

Name of the paper

Credit

Name of the paper

Credit

Marketing Management- 2 (Consumer Behaviour)

5

Strategic Management

5

Financial Management- 2 (Managerial Accounting)

4

Production and Operations Management

5

Human Resource Management- 2 (Human Resource Management)

5

Operations Research and Logistics

5

Business Mathematics and Statistics- 1

(Mathematical Statistics)

5

Project and Event Management

4

Corporate communication

4

Social and Marketing Research

6

Business taxation (elective-1)

3

Entrepreneurship Development Programme (elective-1)

4

Psychology (elective 2)

3

Business Ethics, Corporate Governance, and Social work (elective 2)

4

Year – 3

Semester – 5

Semester – 6

Name of the paper

Credit

Name of the paper

Credit

Retail Management

5

Services Marketing

5

Indian Financial System

4

International Finance

5

Security Analysis and Portfolio Management

3

Risk Management

4

E – Commerce

4

Business Law and Industrial Relations

4

Project (4 weeks internship in an industry)

10

Management Thesis (based on 2 weeks internship in services industry

8

Total credit – 161

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